Chapter 1 -
Being about what the rest of the book is going to teach us, Chapter One gives us a broad overview of what may seem new to others, but is common sense to anyone who has ever worked in the real world.
When you work for a company you develop an understanding of what is to be expected from the company itself and your superiors. Unlike your teacher, who is grading you, many memos, emails or any sort of communication is directed at multiple people and has to be very carefully structured and worded to clearly send your message in the right direction.
Once working for a company that uses as a single email to communicate messages over a bulletin, I learned that you have to choose your words very carefully. Fortunately for my humor alone, many people were uneducated and not thinking about what their words would do to colleagues when directing blame for problems or simply ranting off topic about their own habits which they want adopted by the majority. Having some sort of knowledge in addressing a mass audience, I would just sit back and enjoy the banter and repercussions of employee mishaps.
What many people, including myself, lack in the forms of development is persuasion. Listening to NPR last Friday, Prof. Robert B. Cialdini from Arizona State University was discussing forms of persuasion and basic every day methods that can earn us more and get us where we want. I can go on, but the link is worth listening to and I'd be more than happy to loan you the book after I read it.
Chapter 20 -
1. It is very important to keep whatever you are trying to get across simple and to the point.
or
2. Keep things simple and to the point.
Studying journalism for some time, you learn that readers just want the facts. They want them up high and they want the details quick. Everything a reader needs should be structured in a way for one to summarize with key words. Spacing properly with bold notes allows the reader to pick and choose, gathering the information they see fit.
I found the cultural awareness very interesting. Upon graduating I want to pursue my MBA and get into International Finance or Marketing. Mubadala is a company based out of Dubai that has its hands in a market that is unknown to many people. I am a Formula 1 fanatic so my goal would be to tap further into the market of this world class motorsport and get many of its current investors to invest further into Mubadala and make it a global example of how to develop. Learning customs in the UAE will be of utmost importance when it comes to professionalism and business matters.
Chapter 22 -
The idea of writing a proposal terrifies me. I know in the future it will be required of me in my line of work, but it still scares me. The fact that a company is depending on your paid time to spend hours to work on:
Problem
Objectives
Solution
Method
Resources
Schedule
Management
Costs
The cliche saying of practice makes perfect may stand true in this case, but a lot of responsibility lies in your proposal. If there is one thing I want to take away from this class it is the confidence and ability to develop a proposal.
Overall great readings!!!
I think it would be an idea to consider to have your students do a mock proposal as one of the projects over the course of your semester.

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