Like Vic said, when you are writing certain proposals you are not just writing to one person. Not only are you writing to multiple people in his example provided, but you are writing to multiple people you know close to nothing about.
Yes it may be nice to have a friend involved on the other end of your project but this is more of a matter of networking and introducing yourself verbally over time in which you can be a little more nonchalant in your approach. I dont know if the book covers networking but it would be interesting to see how you can use others influence based upon your relationship in the world of business. I know much of it is common sense, but there should be some guidelines.
This also hits on Vic's ethical point. Is it ethical to use your relationships to get ahead (see the city of vancouver politics, haha)? Always be on point. As Vic continues on, he makes a great point of just knowing your audiences and avoiding mistakes that may hurt you in the end.
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14 years ago
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